#1 Unbox Brand

Graphic Design
Problem
The mission of Unbox is to immerse students in the startup world. My intention behind its branding was to gain trust and excite users about the future connections. The difficulty was to find the right balance in appealing to both sides - students and startups.
Solution
Using Adobe Color, I combined playful blue with hot pink, mixing symbols for company stability and student liveliness. I added other warm shades to strengthen the impression of a 'mutual friend'.

I designed the logo on Canva. I used circles to spotlight the young dynamism of Unbox students. The blue 'U' and the pink circle perfectly fit together as students and startups do. Finally, the curved edges underline warmth and modernism.
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